Dollight
dolop
2025
Your Product Is One Decision Away From Market Breakthrough
We help ambitious companies turn good products into market darlings. Once we're done, your biggest challenge won't be finding customers—it'll be managing the demand you've created.
For companies ready for something official.
The Moment Everything Changes
What Happens When Your Product Actually Breaks Through
Imagine walking into a meeting where buyers are asking for YOUR product by name. Where your biggest challenge becomes production capacity, not customer acquisition. Where competitors start copying your approach instead of the other way around.
This isn't wishful thinking. It's Tuesday for our clients.
The companies working with us right now are experiencing:
Waiting lists for their products
Press coverage they didn't pay for
Competitors scrambling to catch up
Island Pro
Island
2025
Your own digital oasis – at home
Why Most Products Fail (And How We Fix It)
The Truth About Product Success
Here's what nobody tells you: 95% of product failures aren't due to bad ideas. They're due to invisible design that gets lost in market noise.
Our secret? We study your product category until we find what everyone else is overlooking: the neglected opportunities, the visual languages that haven't been borrowed yet, the experiences that could create unexpected excitement.
Then we create that delicate balance: Products talk-worthy enough to become their own advertisement, yet refined enough to live beautifully in any environment for years to come.
The result? Your product doesn't just look different—it looks inevitable.
Island Router
Island
2023
Something clever here and why you should like it
Services That Create Market Darlings
Industrial Design
Products That Redefine Categories | Consumer electronics, furniture, lighting, and tools that don't just solve problems—they become the benchmark everyone else tries to match.
Packaging Design
Identities That Command Premium Pricing | Naming, strategy, logos, and design systems that position you as the premium choice. Your customers won't just choose you, they'll pay more for the privilege.
Branding & Visual Identity
Shelf Presence That Drives Sales | Spirits, wine, and retail packaging that makes buyers stop mid-stride. Your product becomes the one they reach for first, every single time.
Product & Brand Strategy
Market Intelligence That Creates Markets | Research and positioning that doesn't just find opportunities—it creates them. We help you see what your competitors are missing.
ME-1
MT-1 Series
2022The OUO Advantage
When You Need Results That Are Official
Proven Track Record Red Dot, iF, Cannes Lions, Communication Arts. These aren't just awards—they're proof that what we do works, repeatedly.
Global Perspective From San Diego to Tokyo to London, I understand what makes products resonate across different cultures and markets.
Strategic Thinking Led by Michael Kritzer, with experience at agencies known for breakthrough creative work. We don't just execute: we strategize for market impact.
Partnership Approach You're not hiring a vendor—you're gaining a partner who's obsessed with your success. OUO isn't looking for one-and-done projects. I want to grow with my clients and their evolving needs.
Work
ME-1
Organized & tidy magnetic power to the people
Dollights
Bright, fresh, and made just for you lighting
Island Router
Make the internet your private resort
Island Pro
Bringing paradise to the server rack
Angels Envy Bottle
A forgotten classic, reborn
Bubbe Bottle
Perfect milk, just the way they like it
Sake Dolls
Useful sculpture for drinking
Epoch Brand & Label
Old & new — with a twist
The Strategic Design Process
From Concept to Market Breakthrough
Discovery & Opportunity Mining We dive deep into your product category, studying what everyone else is doing—and more importantly, what they're not doing. We identify overlooked opportunities and unexpected visual languages that could transform your market position.
Design for Manufacturing & Production We guide your design through the complexities of production, ensuring that award-worthy concepts become market-ready realities. Your vision maintains its integrity from sketch to shelf.
Ongoing Partnership OUO doesn't believe in one-and-done relationships. As your business evolves and grows, I'm here to help you tackle new challenges, expand into new markets, and continue building on your success.
Strategic Design & Development We create solutions that walk the perfect line: exciting enough to generate conversation, refined enough to age gracefully. This is where your product becomes its own advertisement without sacrificing timeless appeal.
Launch & Market Impact We help you introduce your transformed product to a market that's been waiting for exactly this kind of fresh thinking. The moment when strategy becomes sales.
The Result: You're not just competing: you're the one everyone's talking about.
Sake Dolls
OTOTI
2020A Word About Our Name
Official Use Only: Handle With Care
We didn't choose this name by accident. Just like the classified documents that bear this stamp, our work is reserved for those who are ready to handle what comes next.
So before we work together, ask yourself: Are you prepared for your product to become the talk of your industry? Because once we're done, there's no going back to being quietly overlooked.
Consider this your official notice.
Fair warning: The products we create tend to generate attention. Press coverage you didn't pay for. Competitors studying your every move. Customers who become evangelists. Industry buzz that follows you to conferences.
Angel's Envy
2012Ready for Market Attention?
Stop Being an Option. Become THE Option
Book a Strategy Assessment and discover exactly how to make your product impossible to ignore. We'll analyze your market position, identify your breakthrough potential, and show you the path to becoming the market darling.
Get Your Market Breakthrough Strategy: Book Your Strategy Session and discover exactly how to make your product the one everyone else tries to emulate.
The only question is: will you be the one everyone's talking about, or the one trying to catch up?
This isn't just about one project—it's about building a partnership that grows with your ambitions.
See How We Do It: Download: "The Strategic Design Blueprint"