Unclassified Capabilities
The strategic services reserved for companies ready to break through
We don't offer standard design packages. Each engagement is tailored to find the overlooked opportunities in your market and transform them into competitive advantages that competitors struggle to copy.
Fair Warning
These services tend to generate the kind of attention that changes everything.
Are you prepared for breakthrough results?
Industrial Design
Products That Redefine Categories
What's Included
Market opportunity analysis and competitive intelligence
Concept development through strategic design thinking
Form exploration that balances talk-worthy appeal with timeless elegance
Material and manufacturing strategy
Design for production and market reality
Project Types
Consumer electronics that become cultural touchstones
Furniture and lighting that define spaces
Tools and equipment that set new industry standards
Emerging technology products that capture investor attention
Typical Timeline
4-18 months (depending on complexity)
The Outcome
Products that don't just solve problems—they become the solution everyone else tries to match.
Branding & Visual Identity
Identities That Command Premium Positioning
What's Included
Brand strategy and market positioning analysis
Naming and messaging development
Logo design and visual identity systems
Brand guidelines and application standards
Launch strategy and market introduction planning
Project Types
Startup brands that need to compete with established players
Established companies ready to redefine their market position
Product lines that require distinct yet connected identities
International brands expanding into new markets
Typical Timeline
2-6 months
The Outcome
Brands that customers don't just choose—they pay premium prices for the privilege.
Packaging Design
Shelf Presence That Drives Sales
What's Included
Retail environment analysis and competitive positioning
Structural design that enhances product protection and appeal
Visual design that creates immediate shelf recognition
Material strategy for sustainability and cost optimization
Production guidance and vendor collaboration
Project Types
Spirits and wine that transform into shelf showstoppers
Consumer products that need to break through retail noise
Premium offerings that justify higher price points
Product lines requiring cohesive yet distinctive packaging
Typical Timeline
3-8 months
The Outcome
Packaging that doesn't compete for attention—it commands it.
Product & Brand Strategy
Market Intelligence That Creates Markets
What's Included
Deep market analysis and opportunity identification
Competitive intelligence and gap analysis
Consumer insight research and trend forecasting
Strategic positioning and differentiation planning
Go-to-market strategy and launch planning
Project Types
Startups developing their first market approach
Established companies entering new markets
Product launches requiring strategic positioning
Brands needing to pivot or evolve their market presence
Typical Timeline
1-4 months
The Outcome
Strategic clarity that turns market confusion into competitive advantage.
How We Work
The Official Process
Discovery & Intelligence Gathering
We start by understanding not just what you do, but what opportunities everyone else is missing in your market.
Strategic Development
Every creative decision is filtered through business objectives. We don't just make things beautiful—we make them effective.
Collaborative Execution
You're involved at every critical decision point. This is partnership, not vendor relationship.
Implementation Support
We guide your project from concept through production to market introduction.
Ongoing Partnership
Official Use Only doesn't believe in one-and-done relationships. We grow with your ambitions.
Investment & Engagement
What to Expect
Approach
Each project is scoped based on your specific challenges and opportunities
Engagement
Strategic partnerships, not transactional projects
Timeline
2-18 months depending on scope and complexity
Availability
Limited to 8-10 projects annually for focused attention
What's Included in Every Engagement
Direct access to Michael Kritzer
Strategic thinking, not just execution
Award-level craft and attention to detail
Ongoing support through project completion
Partnership that extends beyond project delivery
Ready to Proceed?
The Strategic Session
Before any project begins, we conduct a comprehensive strategy session to understand your challenges, opportunities, and ambitions.
What Happens
Market position analysis
Opportunity identification
Strategic recommendations
Project scope and investment discussion
Partnership fit assessment
Outcome
Clear path to breakthrough results
This isn't just about one project — it's about building a partnership that transforms your market position.
Let's Connect
Ready to Discuss Your Fransformation?
Based in San Diego, Working Worldwide
Creating breakthrough results for companies that refuse to accept ordinary.