Handle With Care
We didn't choose this name by accident. Just like classified documents that bear this stamp, our work is reserved for companies ready to handle what comes next.
Fair Warning
The products we create tend to generate attention.
What "Official" Means
When your product becomes official, here's what happens:
Press coverage you didn't pay for:
Competitors studying your every move
Customers who become evangelists
Industry buzz that follows you everywhere
The companies working with us right now can't go back to being quietly overlooked.
Are you prepared for that level of success?
Island Pro
Island
Before You Proceed
Our products don't just launch — they dominate
We find the opportunities everyone else is missing and turn them into market advantages that competitors struggle to copy.
This isn't for everyone
Only companies ready for breakthrough results need apply.
Once you're official, there's no going back to ordinary
Your biggest challenge won't be finding customers — it'll be managing the demand you've created.
Island Router
Island
Services That Transform Markets
Industrial Design
Products That Redefine Categories
Consumer electronics, furniture, lighting that become the benchmark everyone else tries to match.
Branding & Visual Identity
Identities That Command Premium Pricing
Strategy, logos, design systems that position you as the choice customers pay more for.
Packaging Design
Shelf Presence That Drives Sales
Spirits, wine, retail packaging that makes competitors rearrange their strategies.
Product & Brand Strategy
Market Intelligence That Creates Markets
Research and positioning that opens opportunities others can't see.
ME-1
MT-1 Series
Why Companies Choose Us
Proven Track Record
Red Dot, iF, Cannes Lions, Communication Arts
Led by Michael Kritzer, with experience at agencies where making the impossible routine was just another Tuesday.
Based: San Diego innovation ecosystem
Reach: Global markets and cultures
Approach: Strategic partnerships that grow with your ambitions
Work
ME-1
The power of U
Bright, fresh, and made just for you
Dollight
Make the internet your private resort
Island Router
Island Pro
Bringing paradise to the server rack
Angels Envy Bottle
A forgotten classic, reborn
Bubbe Bottle
Perfect milk, just the way they like it
Sake Dolls
Useful sculpture for drinking
Epoch Brand & Label
Old & new — with a twist
Our Process
From Concept to Market Breakthrough
Discovery & Opportunity Mining
We find what everyone else is overlooking
Design for Manufacturing
From studio to shelf without compromise
Strategic Design & Development
Talk-worthy excitement meets timeless appeal
Ongoing Partnership
Growing together as your business evolves
Launch & Market Impact
When strategy becomes unstoppable sales
Sake Dolls
ototiOfficial Use Only: Final Check
Are you ready for your product to become the talk of your industry
Are you prepared to handle waiting lists instead of customer acquisition?
Can you manage the attention that comes with market leadership?
If you answered yes, you're ready for breakthrough results.
The moment of truth:
Angel's Envy
2012